I help marketing and sales leaders run successful growth and brand campaigns.
Drive Measurable Outcomes
3X
Qualified Pipeline
20%
Account Growth
30%
Brand Strength
My ATM Process
Assess
Diagnose & decode challenges and gaps with the growth pillars below. Prioritize against your ambition and desired goals.
Tailor
Create a purposeful plan of execution specific to your goals, offers, and culture. Integrate sales, content, marketing, partners, & product.
Monetize
Execute systematically and deliver results quickly and incrementally. Measure, refine & iterate. Train your team to take over.
Strategic & Measurable Pillars
Monetize Your Partnerships
Your partners are selling to your clients every day. Align your GTM.
Explore This >>Inbound Marketing & Lead Generation
The right combination of inbound and outbound marketing strategies to drive results within 60-90 days
Explore This >>Product Management
I bring strong product management expertise and a customer centric mindset to help you define the right product backlog for your sprints aligned with marketing and sales processes.
Inertia Is Not An Answer
Build a strong brand, predictable growth, and consistent sales & partner pipelines.
Build the story of the transformation you can deliver to your clients.
From the Blog
Create a Content Strategy that Drives Revenue Growth
Instead of traffic and SEO, your content strategy should primarily focus on driving the sales opportunity pipeline. Here's how.
Improve the ROI of Marketing Automation Platform
For a company with diversified services, it's not easy to set up and operate a marketing automation program that can contribute actively to business growth.
Monetize Your Partnerships with a Systematic Go-To-Market
A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results – both brand and revenue. You can access a free template I created here.
Avoid These 3 Mistakes for successful partner programs
A well thought-out partner program can contribute significantly to both brand and revenue. Here are 3 mistakes to avoid as you scale a partnership program.