This eBook contains the 5 actionable strategies from my book Connected! How #Platforms of Today Will Become Apps of tomorrow.
I’ve summarized the 5 strategies so they are a rapid read.
- Create cross industry customer personas and journeys
- Build 3-Tier loyalty models to move beyond discounts and engaging on aspirations
- Engage customers in context of an ecosystem and eliminate needs for external reinforcement
- Create your new social face by aligning not only your own products, but those from other industries and companies as well
- Organize your company around the connected customer, and use a Connected Scorecard to succeed with this critical but complex change