This eBook contains the 5 actionable strategies from my book Connected! How #Platforms of Today Will Become Apps of tomorrow.

I’ve summarized the 5 strategies so they are a rapid read.

1. Create cross industry customer personas and journeys
2. Build 3-Tier loyalty models to move beyond discounts and engaging on aspirations
3. Engage customers in context of an ecosystem and eliminate needs for external reinforcement 
4. Create your new social face by aligning not only your own products, but those from other industries and companies as well
5. Organize your company around the connected customer, and use a Connected Scorecard to succeed with this critical but complex change