Events & Speaking

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Digital Experience Summit

Delivering Engaging, Easy, and Seamless Customer Experiences

March 24 – 26, 2015; 10 – 11 a.m. PST (1 – 2 p.m. EST)

Marketing Engagement: Personalizing Content and Experiences to Drive Business Growth [Tuesday, March 24]
Digital experiences have become an expected part of everyday life. Customers value convenience and companies want to save those expensive phone calls. However, as digital channels have been widely adopted, it has resulted in a confusing proliferation of channels and systems. Customers don’t get the relevant information at the time they need it, and companies are not building a sustainable brand image. You will learn:

  • New CustomerThink research on digital experience maturity, ROI, and marketing challenges
  • How to personalize content based on user attributes and behaviors
  • Why it’s critical to move beyond speaking at customers, to having conversations with them
Manish Grover
Manish Grover
Author of Dancing the Digital Tune: The 5 Principles of Competing in a Digital World

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