Are you experiencing these challenges?
Feast and Famine Pattern of Lead Generation & Opportunities
Sales Meetings That Don't Generate Actionable Next Steps
Underutilized Partner Channel Which is Not Contributing to Growth
Here Is Likely What's Happening
Inadequate Offers
There is so much going on in any organization that sometimes it's too complex to ensure that the service and solution value propositions being marketed are not differentiated.
Imbalance in Tactics
These range from not being able to produce the right content due to budget or capacity bottlenecks, and hence outbound sales lead generation channels seem disconnected.
Fixing That Results In...
Consistent Lead Generation
Meaningful Client Conversations With Predictable Sales Cycles
Engaged partnerships Contributing to Revenue
A Systematic Process
Offer & Buyer Journeys
Our offers are meant for individuals, not companies. I help you dissect the offers and drill down to match the right personas, their pain, their aspirations, and how they buy. I use an offer area specific maturity model for this.
Content Assets
We don't need a lot of content, only regular and relevant content needed to help our personas understand their pain, consider alternative approaches, and make a decision. Thought leadership is a natural part of this approach. See my post on buyer journeys.
Connect & Be Seen
Our content needs to reach our buyers so they can engage as we need them to. For B2B firms, this means equipping sales with it so they can more easily connect with clients, while also keep SEO, social, PR, partners, and advts in mind
Outcome Based Outbound
Outbound works best if it is targeted and relevant. That's why I offer it on an outcome-based model where you pay only for leads and meetings generated. Don't settle for losing months getting into brute force based contracts that don't work.
Starting With the Big Picture
How would you characterize your buyer's problem? Why should they do anything? How bad is it? What would be an ideal target state for them?
As you can imagine, there is a maturity curve that applies to your buyers' problem.
I start by creating a diagnostic maturity model for your offers that is specific to your buyer personas. This model then informs our inbound and outbound sales & marketing plan.
Get Your Lead Generation in High Gear
Build a solid foundation with the right offers and engagement models, and then execute as per a systematic plan to drive consistent results.
Book A Strategy Session
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