STOP building a digital strategy. Instead think of how to build your strategy for a digital world.
My books are about maintaining relevance by being truly purpose-driven, creating loyalty by meeting aspirational goals of customers, and uniting cross-business journeys to dramatically expand our competitiveness.
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Become a “Connected Company” 
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- Create cross industry customer personas and journeys
- Build 3-Tier loyalty models to move beyond discounts and engaging on aspirations
- Engage customers in context of an ecosystem and eliminating needs for external reinforcement
- Create a new social face for companies by linking not only their own, but products from other companies as well
- Organize your company around the connected customer, and use a Connected Scorecard to succeed with this critical but complex transformation
What does long term customer engagement look like?
Read 5 fundamental principles of customer engagement.