Connected! How #platforms of today will become apps of tomorrow

Connected! How #Platforms of Today Will Become Apps of Tomorrow

DON’T BUY THE BOOK 

Just Get it in Your Inbox! 

This 5 part email series outlines the 5 models you need to align your products and organization to the connected, digital economy.

The most important question for our businesses today is: How will we stay relevant?

In this book I introduce the concept of the “Connected Company” which tackles the burning question of maintaining relevance as traditional products and services get commoditized.

The 5 core frameworks you will receive through this series are about:

  1. Creating cross industry customer personas and journeys
  2. Building 3-Tier loyalty models to move beyond discounts and engaging on aspirations
  3. Engaging customers in context of an ecosystem and eliminating needs for external reinforcement 
  4. Creating a new social face for companies by linking not only their own, but products from other companies as well
  5. Organizational design strategies and a Connected Scorecard to succeed with this critical but complex transformation

You get all this for FREE so just sign up and start reading now! There are 3 surprises waiting for you too including a FREE eBook consolidating this material, and a coupon to get this book at cost (plus shipping because I’m not Amazon.com!).

The underlying theme is that the world and our customers are getting connected, so we must build cross-industry customer experiences and strategies. This cannot be achieved by just developing platforms of our own. In fact the platforms we are building today will be inadequate to drive customer engagement and commerce of the connected future. Instead, they must aim to become parts of larger ecosystems.These logical platforms will then allow creation of context and value.

It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.

Why is that? It’s simply because the needs of our customers are connected.

As the world changes, we need to create a place in the new order of our customers’ minds. The Connected Company” framework in this book will lead you to do exactly that.

Connected Company

How #platforms of today will become apps of tomorrow, and how to #connect and create the #CX of the future

This is not just a fact dumping book, nor is it a glorified list of trends everyone is talking about. Instead, what this book covers is how to think about these disruptive trends and what to do to not only survive, but stay ahead.

You may think you are in a place where it is extremely hard to differentiate. But with a little bit of planning and systematic execution, you can create a nice little ecosystem with your customers, where the relationships will be sticky and innovations will come naturally. In fact, you will be more agile because you’ll tap into your ecosystem, instead of building everything yourself.

9. customer engagement with ecosystem

You know that 3rd party platforms you sell on or reach your customers on are making inroads into your business. You actually helped build these platforms. But now, as many of these platforms make investments to change the rules on you, will you comply, or will you be able to take a stand. Its not the platforms’ fault. They are doing what’s best for their business. The real question is: Are you?

Here’s how to think about your loyalty program:

3-Tier-Loyalty-Model

You know that new digital entrants are riding on the very rails you built over many decades to now undercut you, and take control of your customers. And you are now staring down the abyss of becoming a back-end service fulfillment provider. Are you going to stand by and see your brand disappear? What should you be doing to fight back and come out more resilient than before?

2. moving towards connected

It may seem like technology is moving too fast and your past is slowing you down.  But think about it. Technology is never the business unless it is. If you can visualize the art of the possible, and are able to think through your plan of action, everything else will fall into place. Because people are behind everything, and the best businesses have been disrupted because people didn’t act, not because technology left them behind.

14. Three pillars of executionThis book provides simple and powerful constructs to help us not only think about these issues but actually start making progress towards staying relevant. The overall “Connected Company” framework provides a powerful way to start building true customer engagement and a powerful ecosystem.

The world is becoming connected. Industry boundaries are crumbling. But there is one significant fallacy that has distracted us and steered us in the wrong direction. We’ve been too focused on being accessible and interacting with our customers on the different media and channels. As a result we’ve forgotten that what the customers really need from us is to adapt and respond to the new ways of helping them. We’ve forgotten to help our customers achieve their goals. While the smart ones have focused on meeting customer goals, the rest of us have fallen prey to the technology innovation and customer experience game. You cannot be using outdated digital maturity models. In fact, remember this, the question is not about digital strategy, its about a strategy for the digital world. 

Its time to take stock, and rediscover our goals and reset the compass. Connected! is meant to do exactly that. Get the book here, and subscribe to the email list to help shape the book for our own collective future.

12. sum of products integration

Book_03Connected! 

How #platforms of today will become apps of tomorrow, and how to #connect and create the #CX of the future