We can break down our brand efforts into simple categories that we can control. The easier we can measure our efforts, the easier it is to take action and reinforce your brand systematically over time. Both left and right brains working together can create magic.
What your brand stands for depending on how you have positioned it. What defines it?
Proportion of your target buyers, partners and prospective employees who have heard about you regularly?
Whether and how you act on your brand identity to fuel and drive the right perceptions?
How those who matter to your audience talk about your brand and how they compare it to others?
Whether your audience who know your brand think in the desired way about what you do and stand for?
"If you can't measure it, you can't influence it."
Get instant results with a self- assessment that uses the actionable brand strength model above.
No more fuzzy stuff.
It takes 5-10 minutes and gives you a nice snapshot of your current state acros the 5 dimensions above.
Then let's figure out how to get your brand where it needs to be.
Take The Online B2B Brand Assessment >>
I follow a structured process to help you define and communicate your brand so you can improve new client acquistion rates and customer life-time value.
It's never too early to start. Using measurable and quantifible metrics helps you drive a direct correlation to growth, not just feel good metrics.
Whether you want to start taking action, or just want to put a concrete roadmap in place, I can help.