I recently had the privilege of speaking at the BAI Beacon conference in Chicago. The topic was about the potential for APIs in financial services. The focus was on customer engagement. Update: A more detailed version of this blog is now on BAI.org as an article titled: Pieces in Place: The Rubik’s Cube Model of APIs This session presented a 3-step model for how […]
This article on sales and marketing automation is for you if you feel that revenue potential is not being addressed and/or one of the following is true: You don’t have an automation platform It’s under-utilized and only used for occasional bulk announcements It’s used for cold sales emails If you are keen to put sales & marketing automation to work […]
The decision on adopting a CRM and marketing automation system can cause a lot of daily frustrations, loss of revenue, and sales-marketing misalignment. Much of the publicly available advice is too heavily focused on content marketing and product/ticket selling. It doesn’t apply very well to B2B enterprise services. We need an integrated system that brings the strategy together, and doesn’t […]
The crypto news was abuzz last week with the news of PayPal launching a USD stablecoin. However, what does it mean? What are the pros and cons? Let’s try to unpack these questions. What Is the PayPal USD Stablecoin? A stablecoin is a way for a crypto currency to stay pegged to the US dollar. The connection to USD provides […]
Bed, Bath, and Beyond has filed for chapter 11. Analysts and experts are citing and analyzing several reasons leading up to this event. These include Intense competition Slow to adopt digital Lack of differentiation Too much physical inventory Outdated business model Wrong private label product strategy and so on Many of these reasons are spot on of course, but there […]
In this blog, I’ll review three key product management skills. The learnings in this blog post, come from my experience as a founder and product manager, and from seeing good PMs in action. So instead of a comprehensive laundry list of skills, I decided to focus on the 3 that I think are often overlooked. As a product manager overseeing […]
One of my friends asked chatGPT to respond to my article titled “Is Data Democratization Going to Die with AI (e.g. ChatGPT)?” In my blog, I argued that if AI chatbots become the first destination where users ask their questions, then experts – whose knowledge is being used by AI – may need to license their information for AI to […]
As the AI wars heat up every day, will data democratization aka open sharing of knowledge die? Will classic content marketing die? If an AI speaks to your audience instead of you, what is the point of sharing useful knowledge with everyone on the web? If content marketing was monetized by getting readers to know you, then how will that […]
I think I’m finally starting to understand what finding my purpose means. So I thought I’d write about it to share with you, and also clear my own mind in the process. To be honest, I never understood why they always say “have a purpose” in life. What is that exactly? Is it to rise to the top of my […]
Creating a story aligned with your purpose is important for several reasons. It helps define your GTM (go-to-market) better by prioritizing the right offers. Having a clear purpose also gives the entire team something to rally around. Finally, clients can feel and appreciate the focus you are bringing because it clearly reflects onto their own strategic objectives. But what is […]
2021 saw exceptional innovations in blockchain, AI & analytics, and digital. For 2022, these high-profile areas signal the need for very big shifts in how we operate. So here are three priority areas for 2022 that I believe will be important to drive growth and higher relevance with customers and partners alike. The big wins will come for those who […]
In the past year alone, there has been a dramatic rise of mobile payments. Systems such as Google Wallet have incorporated loyalty programs, expanded their payment vehicles and made it easier for users to engage. Starbucks reports that almost 11% of all its transactions are now being done on mobile. This is really heartening. But as merchants sign up for these […]
Omni Channel customer engagement has been a hot topic for the past several years. But despite all the buzz the real status of Omni Channel has been lagging at best. The question to ask is: Are organizations themselves integrated enough to be capable of initiating and delivering Omni Channel customer engagement initiatives? Instead of looking at third party reports and statistics, […]
It’s human nature. We try to protect what we have even though we know that change is coming. In this post I’ll bring out some real drivers of customer engagement, and provide some tactics to get ahead. There has been lots of buzz that the store can never die (Amazon is also getting into physical now), and how customer experience […]
For many years now we’ve been witnessing the phenomenal rise of Amazon.com. Retailers and manufacturers of all kinds have been scurrying to get their digital act together. The media has been rife with questions about traditional business models of stores and distributor channels. And now finally, Amazon has opened physical stores in key categories – grocery and books to name a few. The […]