Discover the time-saving strategies of how to use an AI content writer. It can dramatically improve the efficiency of your workflow.
Note:
This blog will contain various affiliate links to HubSpot software.
HubSpot has come out with a very nice AI enabled content writing tool as part of their marketing automation package. This post was written 80% using this tool – readability and SEO were both good out of the box!
What is an AI Content Writer?
For anyone doing inbound marketing or using marketing automation, understanding how to use an AI Content Writer is essential to harness the power of AI-enabled content creation.
With AI, you can automate the process of generating high-quality content, ultimately saving you valuable time.
AI content writing involves using advanced algorithms and natural language processing to create engaging and relevant content for various purposes.
One of the key benefits of AI content writing is its ability to produce content at scale. AI algorithms can quickly generate a large volume of content, which is especially useful for businesses with high content demands.
However, it’s important to note that AI is a tool, and it still requires human input to ensure the generated content aligns with your brand’s offers and messaging. For example, see this post on defining a buyer’s journey. This should be used as an input to using an AI content writer.
By understanding the capabilities and limitations of AI content writing, you can effectively utilize this technology to streamline your content creation process and save time.
How to Optimize AI-Generated Content?
While AI-generated content can provide a foundation for your blog posts, it’s crucial to optimize and refine the content to meet your specific requirements.
Optimization involves enhancing the readability, SEO-friendliness, and overall quality of the AI-generated content.
To optimize AI-generated content, you can consider the following strategies:
– Review the content for clarity and coherence: AI algorithms may sometimes generate content that lacks clarity or coherence. As a content creator, it’s important to review and revise the generated content to ensure it conveys the intended message effectively.
– Incorporate relevant keywords: Conduct keyword research to identify the most relevant keywords for your content. Then, strategically incorporate these keywords into the AI-generated content to improve its SEO performance.
– Enhance the structure and flow: AI-generated content might lack a logical structure or flow. Edit the content to ensure it follows a logical sequence and engages readers effectively.
By optimizing AI-generated content, you can enhance its quality and align it with your brand’s voice and goals.
How to Edit and Enhance AI-Written Posts?
Editing and enhancing AI-written posts is a crucial step in the content creation process. While AI algorithms can generate content quickly, they may not always capture the nuances and nuances of your brand’s voice.
When editing AI-written posts, consider the following:
– Review for grammar and spelling errors: AI algorithms may occasionally produce content with grammatical or spelling mistakes. As an editor, it’s important to proofread the content and correct any errors.
– Add a personal touch: Inject your brand’s unique voice and personality into the AI-written posts. This personal touch helps create a stronger connection with your audience.
– Ensure coherence and consistency: Check that the content flows smoothly and maintains a consistent tone throughout.
By editing and enhancing AI-written posts, you can fine-tune the content to reflect your brand’s identity and deliver a more engaging experience for your readers.
Implementing Calls to Action
Calls to action (CTAs) are essential elements of any effective content marketing strategy. While AI algorithms can generate compelling content, it’s important to strategically implement CTAs to guide your audience towards desired actions.
When implementing CTAs in AI-generated content, keep the following tips in mind:
– Clearly define the desired action: Determine the specific action you want your audience to take after reading the content, whether it’s signing up for a newsletter, making a purchase, or downloading a resource.
– Place CTAs strategically: Position your CTAs in prominent and relevant locations within the content, such as at the end of a blog post or within a visually appealing button.
– Use persuasive language: Craft compelling and persuasive CTAs that motivate your audience to take action. Use action verbs and create a sense of urgency or exclusivity.
By implementing effective CTAs, you can maximize the impact of your AI-generated content and drive desired conversions.
Linking to Relevant Pages
Linking to relevant pages within your website is a valuable strategy to enhance user experience and drive traffic to important sections of your site. After AI content writing and editing, consider adding relevant links to various pages on your website.
Here are some tips for linking to relevant pages:
– Identify relevant pages: Determine which pages on your website are most relevant to the content. This could include product pages, service pages, blog posts, or resources.
– Use descriptive anchor text: When adding links, use descriptive anchor text that clearly indicates what the linked page is about. This helps users understand where the link will take them and improves SEO.
– Ensure the linked pages provide value: Before linking to a page, ensure it provides valuable information or resources related to the content. This helps keep users engaged and encourages them to explore more of your website.
By strategically linking to relevant pages, you can improve the user experience, provide additional value to your audience, and encourage them to further engage with your website.
Next Steps
Try out HubsSpot’s AI content writer that comes bundled with the marketing software. It’s a great addition to cut down your content writing effort by a significant amount. Of course, to produce good content, you will have to work on the output of the AI content tool. But it can take you 80% there.